Work in your sleep with email automation.

Obviously, if our work is going to make a meaningful difference in the world we’re going to have to . . . um . . . work. But, wouldn't it be nice if we could get some of this work done while we're sleeping?

We can!

It’s like passive income–only passive branding (admittedly less exciting than passive income).

Drum roll please:

Customize your email auto-responders with an incredible welcoming strategy and charm the pants off your new friends. Seriously!

If you’re like most organizations you put an email sign-up on your website and called it a day. So, when your next potential biggest fan signs up for your mailing list, you say:

That’s kinda cold, right? I’m not judging. I’m just saying.

Why not roll out the red carpet? Be dramatic! Make each new subscriber feel like a VIP member of a virtual club for like-minded and superior people. Connect with them. Be delightful. Give gifts. And, last but not least, be grateful. Set this up once and then it happens while you sleep!

As I see more and more organizations mastering their email welcome, I’ve become genuinely fascinated by the psychology at work. Next week I’ll share some of my favorites.
 
There's plenty of data to prove that welcoming strategies work, too.

According to Emma, welcome emails have 4 times the open rate and 5 times the click-through rate of other emails. Welcome email open rates are absurdly high–averaging at 50%!
 
And, when you send an automated welcome email your new friend is likely to stay around 33% longer.

Wow, this Emma sure knows a lot about welcome emails. Who is she–some kind of seasoned email marketing provider (yes, she/they are)? I’m not trying to sell you on Emma. In fact, I use and love Mailchimp. And, in full disclosure, I only customized my own email auto responders six months ago. Subscribe here to see.

Having a mailing list is not about building a mailing list. It’s about building a community of people who are excited to be on your list because you’re amazing and you deliver on your awesomeness–even while you’re sleeping.

You rock. Let it be known.

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