In hindsight

It's been awhile since I've been in your inbox. We sold our house, bought another, moved, got through the holidays . . . and now I’m dusting myself off and getting back to work.

Did you get any holiday cards that included a “year in review” letter?  You know—the Joneses reached major milestones in 2017 kinda thing?

I got a few.

I want to be a person that writes that letter, but I’m secretly:

  • Afraid people will think I’m a loser
  • Worried that I’ll sound boastful
  • Too busy to get out a holiday card, let alone write a letter

Every year, I read those updates and think, “That’s really nice! Next year I’m going to do one!”

So, I’m going to share my 2017 “year in review” with you. Here’s how 2017 really went down (not the glossy holiday card version).

What went well in 2017

The Marketing Mastermind Program: Right out of the gate, I started 2017 by announcing the first Marketing Mastermindprogram. The Marketing Mastermind concept had been evolving in my head for a long time. After a year of ruminating, planning, and taking massive action, I was ready to open the doors for registration, which means sales. Selling is not my forte, but when you believe in something and flip the bird at fear, it can be done. I’m pleased to say both fall and spring Mastermind programs were an enormous success. I will definitely do another Marketing Mastermind program in 2018.

Writing: One of my big goals for 2017 was to get serious about writing and publish weekly content for you folks on my Marketers for Humanity mailing list. I ended up writing twenty-two emails. And, while it’s a long way from fifty-two, it was a valiant effort. As most of you know, it’s hard to maintain a consistent writing practice, but the more I do it, the more important it feels.

I love this quote from Seth Godin:

“We don’t write because we feel like it. We feel like it because we write.”

So true!

Reading: If i’m going to write anything worth reading I’ve got to keep myself inspired. In 2017 I aimed to read a book a week and I came close—42! The more I read, the better I feel.

Here are some good ones:
Need to get out of overwhelm? Essentialism by Greg Mcgowen
Want to get over your internet addiction? Deep Work by Cal Newport
Feeling like a loser? You are a Badass by Jen Sincero
Want to build your audience with content marketing? Content Inc. by Joe Pulizzi
Need a fiction fix? Americanah by Chimamanda Ngozi Adichie

Moving: The biggest event of 2017 was selling our house of 16 years and moving into a fabulous new home just two miles away. This move is a major upgrade. For starters, I have yet to see a rat in the yard. I also have an office that is flooded with natural light, a fireplace, and second floor laundry (yes!). It’s pretty dreamy!

What didn’t go well last year

Overworking: I worked entirely too much in 2017. Too often, I found myself staring at my keyboard after countless hours, getting sucked into social media and email—ugh. I love the internet but I know that, without boundaries in place, it can steal hours of my life and destroy my ability to concentrate on the work that really matters to me. I’m going to make a concerted effort in 2018 to resist the internet by scheduling distraction-free time for focused work.

Writing: I don’t believe in writer’s block. Writing can be inexplicably difficult but it isn’t magic. If you want to write you have to, well . . .  write. But one thing I learned in 2017 is that you can’t write for hours on end. You must take time to recharge or you’ll burn out. Writing these emails is a true labor of love so I do plan to continue in 2018—with much needed breaks. I hope to offer you some inspiration on your journey to becoming a better marketer.  

Moving: We had lived in our last house for sixteen years, had a couple kids, and piled up a bunch of crap. I was in no way prepared for the impact that moving would have on every aspect of my life. Clients were neglected. Work suffered. I stopped reading, which made me stop writing. I stopped exercising, which made me lose my mojo. Honestly, I was barely holding it together for awhile there. In hindsight, I don’t know how I could have made it better. Moving is a s&*t show. Period.

What’s to come?
Another Marketing Mastermind program
A weekly email full of tips and insights on how to become a better marketer
A brand new coaching program (to be announced next week)
More online one-on-one coaching
Frequent breaks to recharge
A solo retreat
Lots of time at the Movement Lab
Weekends away
Massages
Vacations

Taking the time to shine a light on 2017 has been eye-opening. I love to work but I have a tendency to work myself to death. I’m going to enter the new year more softly—easier on myself—so I am able to work at my best. I hope you will too.

You rock. Let it be known.

Susan
Founder, Marketers for Humanity