Background: The Youth in Transition School opened in 1991 to help kids with the toughest needs thrive. Up until recently enrollment was suffering.
Goal: Now under the enthusiastic leadership of an experienced administrator and dedicated educator, the Youth in Transition School must work to change the perceptions of the school to begin a steady climb in student enrollment.
Strategy: To improve the perception of the Youth in Transition School by creating a refreshed brand that compliments the NCIA parent brand while standing out as a fresh, new, and safe alternative school. Using storytelling, a brighter color palette, new printed materials, and a dedicated website the school will be better positioned to attract attention to it’s new administration and improve enrollment.
India Gordon | Youth in Transition School
Logo and Identity