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Background: The Youth in Transition School opened in 1991 to help kids with the toughest needs thrive. Up until recently enrollment was suffering.

Goal: Now under the enthusiastic leadership of an experienced administrator and dedicated educator, the Youth in Transition School must work to change the perceptions of the school to begin a steady climb in student enrollment.

Strategy: To improve the perception of the Youth in Transition School by creating a refreshed brand that compliments the NCIA parent brand while standing out as a fresh, new, and safe alternative school. Using storytelling, a brighter color palette, new printed materials, and a dedicated website the school will be better positioned to attract attention to it’s new administration and improve enrollment.


Marketing Mastermind:
India Gordon | Youth in Transition School
Winter 2017

Logo and Identity
Messaging
Photography

Marketing Collateral

 
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AFTER

BEFORE

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after-yit